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Flipkart is revamping its image by targeting Gen Z during its Big Billion Days (BBD) sale, moving away from its millennial-centric branding

The campaign, dubbed #BBDVibes, uses Gen Z language and cultural references to announce deals, aiming to connect with the younger audience

Bold, graffiti-style billboards are placed in Gen Z hotspots like college campuses, using terms familiar to this generation to promote BBD deals

The campaign integrates outdoor advertising with digital initiatives for a seamless experience, leveraging platforms like Instagram and WhatsApp for user engagement

Users are invited to interact with Flipkart's posts by commenting with their favorite Gen Z slang, which triggers personalized deals via a custom-built bot

Meme activations and content collaborations with creators like 'Under 25 Dictionary' help redefine Gen Z lingo in the context of BBD sales

Influencer partnerships enhance the campaign's authenticity, making it more relatable and engaging for Gen Z audiences

Flipkart cleverly adapts popular Gen Z terms like "Generational Wealth," "Caught in 4K," and "Main Character Energy" to describe its deals

The campaign's gamified approach, turning comments into personalized DMs, transforms the shopping experience into a fun, interactive party for Gen Z

By embracing Gen Z's culture and humor, Flipkart not only connects with the younger generation but also positions itself as a brand that understands and celebrates their values