new title

Brown launched her new beauty business, Jones Road Beauty, on October 26, 2020, just a few days after her non-compete with Estee Lauder expired. Having already named her first brand Bobbi Brown, and having relinquished the name to Estee Lauder, her new brand had to have a completely new name. Jones Road, her new brand, is the name of the street that popped up on a map app as she was giving directions to her husband while he was driving. Jones Road is a collection of simple, clean and multipurpose make up. The product line comprises miracle balm, gloss, mascara, eye shadow, etc.

After leaving the corporate world, Brown had no idea what she would do next, but one thing was certain that she would be promoting her nineth book, Beauty From the Inside Out, which was more about nutrition and wellness, than about beauty. Promoting that book put her on her new entrepreneurial path. First, she went back to school to become a certified health coach. Then, Masterclass asked her to do a makeup masterclass. Doing the Masterclass reminded her of two things - that she is a makeup artist first, and that it was time for her to get back to her roots.